“Focus of my creations
is always humanity. "

Jette Joop


Jette Joop was born in Braunschweig, Germany. She attended high school in Hamburg and completed her school education in Oxford, England with the International Baccalaureate. After her school graduation she started her design studies at the Art Center College of Design in California, USA and made her degree with the Bachelor of Science. Amongst others she worked as a designer for Barry Kieselstein-Cord and Polo Ralph Lauren in New York after her graduation. 



In September 1997, Jette Joop founded her own company. Today‘s JETTE Group operates in Hamburg, Potsdam and Berlin. The JETTE brand is established in various market segments, primarily in the jewelry and fashion industry. For more than 20 years, the aspects of sustainability and economy have been the focus in the development and the production process. At the core of her creations people themselves stand as main inspiration. The brand JETTE SPORT combines these values into its corporate philosophy with the sustainable certificate „The Green Button“, among other things.



Jette Joop was a full member of the Goethe-Institut.

Since September 2003, Jette Joop has been child ambassador for the Deutsches Rotes Kreuz (DRK) and is still involved in various DRK projects. 

In 2003 she took over a substitute professorship for the course Industrial Design at the Universität Duisburg-Essen.

In Potsdam, Jette Joop is committed to biodiversity and species diversity of flora and fauna. She dedicates to preservation and promotion of pristine natural areas (e.g. Toad Land).

In 2018, she participated as a jury member in the traditional costume competition of the Landestourismusverband MV Rostock. 


2006: Duftstars Award - for the fragrance “JETTE“ in the category “Bestes Parfum Prêt-à-porter“.

2008: Goldene Erbse - for her commitment as a child ambassador of the DRK, Verein Märchenland e.V.

2009: Leading Ladies Award - in the category “Unternehmen mit Frauenpower international“ (Companies with Women Power International)

2011: Store of the Year 2011 - JETTE Concept Store in Berlin

2016: Bild der Frau Fashion Award - in the category “Designer“

2016: look! Women of the year Award - in the category “Look! at Fashion Award“